Racing’s just the ticket for a cheap day out
Deloitte Report highlights that horseracing is cheapest of all major sports at the turnstiles
Contact: Sam Cone 01344 626067 [email protected]
Available for interview – Stephen Atkin (Chief Executive, Racecourse Association; Alan Switzer (Sports Business Group, Deloitte)
• Horseracing consistently offers best value day out for fans
• Sports fans enjoy entry to high profile Saturday fixtures for as little as £13
• Children go FREE to the majority of British race meetings
• Study shows competitiveness of corporate hospitality pricing in racing versus other attractions
Horseracing is Britain’s best value day out for sports fans, according to a new report published today by the Racecourse Association.
The research, conducted by Deloitte, shows that racing consistently costs less than other major sports, such as Twenty20 cricket, Football League games, a round of golf, domestic rugby and Premier League football and other competing leisure activities. A sports fan can enjoy a midweek race meeting for as little as £4, or a Saturday high-profile fixture for just £13. In contrast, the lowest priced adult matchday ticket for a Premier League game was £33, and cost as much as £64.
Even racing’s premier events, including the Cheltenham Festival, Grand National meeting and The Derby, are less expensive to attend than Wimbledon, the British Grand Prix or an England Test Match.
General admission at Cheltenham or Aintree for a single attendee will set them back £22. For a Test Match, the cheapest entry point is £35, Wimbledon £37, a Champions League Final £60 and the British Grand Prix £145.
Racing is equally competitive as a day out for a family of four, thanks to British racecourses offering free entry to under-16’s at almost all fixtures. The only family leisure activity that could give racing a run for its money is a trip to the cinema.
Cash-strapped parents can enjoy a day’s racing with their two kids, including parking and a snack, for under £40, whilst a similar day at the zoo will set them back £66, or £112 at a theme park. A trip to the British Grand Prix would cost them £435 or more.
The Deloitte study also analysed the cost of a corporate hospitality box for ten at sporting venues, an increasingly popular way to do business. The lowest priced packages, at under £1,000, are mid-week race meetings and Football League games. Also at the lower end of the price range are weekend racing fixtures and Twenty20 Cricket which are both achievable for under £1,500. Hospitality at a domestic rugby game will cost a business in excess of £2,100, with a Premier League game topping the chart at over £3,300.
RCA Chief Executive Stephen Atkin commented, “We’re delighted with these findings which confirm that racing provides a great day out. There is a perception in the sport that going racing is expensive which this report disproves.”
“British racecourses offer a fantastic range of options for fans to take advantage of, whether you are taking the kids for a day out or looking to entertain clients there is definitely great value in going racing”
Alan Switzer, director in the Sports Business Group at Deloitte, said: “It’s no surprise that racing is Britain’s second biggest spectator sport when it offers such excellent value for money. What the report also shows is the enduring popularity of some of our most iconic sporting occasions, despite the expensive cost of entry. Nothing beats being there.”