Newbury Racecourse to pioneer innovative trial to enhance sponsor exposure across selected racedays in 2022.

For the full video click here – Painting The Future Of Racecourse Turf – YouTube

Caption: Newbury Racecourse will turn blue for its fixture on Friday April 1, 2022

Newbury Racecourse is delighted to announce a brand-new trial to paint the entire 100,000 square metre racecourse in blue, the brand colours of sponsor, BetVictor ahead of racing this afternoon. This is not the first time Newbury has led the way for innovative turf husbandry; back in 2006, Newbury was the first racecourse to cover its entire course in frost covers  which was subsequently adopted by others following its success.

Keith Ottesen, Clerk of the Course for Newbury Racecourse commented: “We are particularly excited about trialing this new innovation here at Newbury this afternoon and we hope it’s something that will be rolled out across a number of other our fixtures and that the initiative might be adopted by other racecourses across the globe in the future.”

Amayse Sports Branding Solutions are the team responsible for bringing this extensive operation to life and are well versed in this area, having significant experience at painting 3D turf logos for a host of leading sporting venues. With the help of their expertise, the 100,000 square metre racecourse will require 33,333 litres of blue paint and approximately six hours of manual labour to cover the entire course ahead of the first race at 1.15pm.

Trevor Lee Marcs, Amayse Turf coordinator said: “We’ve not been asked to do something on this scale before and it’s a big job. Luckily only one coat of paint is required and a couple of retouches throughout the day, otherwise it would become a very costly operation.”

Jamie Snowden, local racehorse trainer who has been instrumental in garnering support from his colleagues added: “Initially the concept was met with some scepticism but given the recent studies which demonstrate that horses don’t see certain colours and having trialled the blue paint on the schooling ground in Lambourn, the horses are not affected and actually might even respond slightly better to blue.

“It can get a bit messy, but they just need a hose down afterwards and I’m a big fan now.”

Sam Boswell speaking on behalf of sponsor, BetVictor added: “We are absolutely thrilled to be involved in this trial which is really taking brand exposure levels to new heights and you simply can’t put a price on that.”

Gates opens at 11.15am for the first day of the BetVictor Jumps Season Finale. Tickets are available on the gate from £20.