Newbury Racecourse launches ‘Make Your Own Poppy’ scheme for local schools ahead of Worthington’s Armed Forces Raceday
The day is held in support of the Royal British Legion and has seen the launch of the West Berkshire & the Vale of White Horse Poppy appeal since 2007.
Newbury Racecourse has sent out a ‘Make Your Own Poppy’ pack to over 20 schools in the surrounding area, and plans to display the poppies made by the schoolchildren on the day for racegoers to see. Each school has had a special family ticket offer for those wishing to attend.
The initiative has been extremely popular with local schools with 4,000 kits given out so far.
Newbury Racecourse Head of Marketing Rob Boobyer commented: “We were keen to develop our relationships with schools in the local area, and getting the children to create their own poppy seemed a good way of doing so.
It also raises awareness of the role the armed forces play and the importance of the Royal British Legion’s poppy appeal. It has had a great response so far and we can’t wait to see the poppies on the day.”