Newbury Racecourse and Entain Group today announce an exciting new commercial relationship between the two parties that sees Coral as title sponsor of the two-day Coral Gold Cup Meeting at the end of November in a three-year deal.

Coral will sponsor 13 races over the two days on Friday 25 and Saturday 26 November with the feature being the prestigious handicap chase known for almost 60 years as the Hennessy Gold Cup, and more recently The Ladbrokes Trophy. The £250,000 showpiece will have the ‘Gold Cup’ reinstated into its title to become the Coral Gold Cup with a new perpetual trophy created for the winning owner.

Coral has strengthened its portfolio of sponsored races and betting partnerships in recent months, to cement its position as the longest-standing and most committed sponsor in British Racing. This exciting sponsorship of the Coral Gold Cup meeting at Newbury will become one of the brand’s flagship sponsorships, sitting alongside The Coral-Eclipse, Coral Welsh Grand National and Coral Scottish Grand National, along with its official betting partnerships with Glorious Goodwood and the St Leger meeting.

Innovation and engagement will be at the heart Coral’s activation of the sponsorship, in keeping with its ambition of getting customers closer to the action. To that end, Coral with its partner JockeyCam Ltd will be bringing the Coral Virtual Race Experience Stage to Newbury, giving racegoers the chance to experience what it’s like to race over the fences of one of the most historic handicap chases in the country.

Simon Clare, Coral PR director, said: “We are delighted that Coral is to become the official title sponsor of the Coral Gold Cup Meeting which is one of the most prestigious and anticipated events this side of Christmas and signals the start of the Festive season.

“Coral is the most committed, long-standing sponsor in British racing and in launching this exciting new partnership with Newbury Racecourse we are strengthening our association with the sport through a race and race meeting which is steeped in history.

“Our ambition is for Coral to set a new high bar for the way we activate and bring to life our racing sponsorships to racegoers at the event and our customers at home while telling the story and narrative of what goes into winning these incredibly historic races and we will be looking to create a range of content in the build-up which brings our customers and fans closer to the action.”

Julian Thick, Chief Executive of Newbury Racecourse said: “This is an exciting multi-year partnership for Newbury with Coral, a long-established and respected name in the horse racing world. We have enjoyed a great relationship with the Entain team for the last five years and look forward to working with them on the next phase of this partnership to make the Coral Gold Cup Meeting bigger and better over the coming years.”

To launch the new sponsorship, customers who purchase a ticket for either Friday 25 or Saturday 26 November before midnight on Monday 5 September will automatically receive entry to the Coral Gallops Morning on Tuesday 15 November, where horses who are entered across the two-day meeting are invited for a racecourse gallop ahead of the main event.

To book tickets or for hospitality and dining options, visit Tickets start from £30 with group discounts available.