BetVictor Announced as New Sponsor of BetVictor ‘Greatwood’ Gold Cup in Multi-Fixture Partnership with Newbury Racecourse
Newbury Racecourse today announces a major new multi-fixture partnership for 2021 with leading sports betting operator, BetVictor. The new collaboration with the Berkshire track takes in sponsorship of an impressive 41 individual races across 13 racedays, commencing with the BetVictor March Opening Weekend on Friday 5 and Saturday 6 March, featuring the BetVictor ‘Greatwood’ Gold Cup. The bookmaker has previously supported the charity raceday held at Newbury for a number of years and will continue to use the ‘Greatwood’ title.
The new partnership runs across both codes and includes races on the prestigious Al Shaqab Lockinge Day on Saturday 15 May, with the BetVictor London Cup and BetVictor Carnarvon Stakes. Over the heart of summer, the bookmaker will go on to enjoy title sponsorship of BetVictor Hungerford Raceday, Newbury’s flagship Party in the Paddock concert day with Olly Murs performing live after racing, before taking ownership of the final Flat fixture of the year at the end of October.
The partnership will extend into the Jumps Season with the BetVictor Jump Season Opener in early November before culminating in December with the BetVictor Festive Raceday.
Lara Johnston, Sponsorship Manager for Newbury Racecourse said: “We are delighted to welcome BetVictor to Newbury Racecourse in this multi-raceday deal for 2021 and are hugely excited about their association with us as we emerge from the pandemic more invigorated than ever to deliver excellent racing for our customers alongside all our partners.
“We are excited to work with the team at BetVictor on some unique digital activation ideas and it is even more positive following the recent government announcement that we will be able to welcome back crowds and bring some of these ideas to life on course.”
Matt Scarrott, Director of Sportsbook at BetVictor commented: “We are really looking forward to bringing our sponsorship to life at Newbury Racecourse in 2021 and are excited about this brand-new partnership.
“Horse Racing has long been an important part of BetVictor, we are proud to be investing significantly into the sport with our sponsorship at Newbury as well as our ongoing brand ambassador relationships with participants that excel in racing.”
To celebrate the launch of the partnership, BetVictor will be hosting an online Cheltenham Preview supporting Greatwood Charity for Newbury Annual Members, which will also be streamed live across Newbury social platforms on Wednesday 10 March with guest appearances from BetVictor ambassadors, Jamie Snowden and Rachel Blackmore plus many more. Visit newburyracecourse.co.uk for further details.
BetVictor is a leading global online gambling company. Focused on technology innovation and leveraging its in-house product development capabilities, BetVictor provides seamless, intuitive, and tailored casino and betting experiences for its customers.
With more than 500 employees across its headquarters in Gibraltar and tech hubs in Budapest and London, BetVictor is an established innovator in the gambling industry.
Established in 1946, Michael Tabor acquired sole ownership of BetVictor in 2014 having previously been a major shareholder in the business.
To learn more about BetVictor visit LinkedIn.